We have all seen them…the mobile phone talking head video that is attached to the linkedIn profile. I mean, why not? We all have a video camera in our pockets. Ledge it on a couple of books, quick look in the mirror to make sure we look half decent, press record and off we ramble…and ramble…and ramble…
I mean no disrespect to the people who do this. In fact I applaud them for recognising the potential communication power of moving images and trying to convey their personality to potential customers. The problem is, there is a massive difference between a comissioned video, where the sound is professional, the picture quality sharp and the content structured. Ultimately, mobile phone video looks unprofessional and that’s how people will perceive it. No matter how great your words, ideas, personality, it will just come across as cheapskate. Even worse, if you have spent a £1000 or more on a website, making your business look like a multi-national global concern, guess what… your mobile phone video just gave the game away.
Of course, in today’s world of free social media marketing opportunities, video is very important. In fact, some might say it’s more important in 2017 than having a website. For a start, Google prioritises video over text and anything with video content will rank higher with Google’s search bots. Moreover, Youtube is now the the 2nd biggest search engine after Google (yes people now search for goods and services on Youtube). If you have a video, you can use it across all social media platforms and you can push it out to anyone you want to: you can be your own broadcaster. Moreover, according to Forrester Research, 1 minute of professional video is worth 1.8 million words. Now that’s a communication atom bomb!
Given that a professional video is such a powerful asset for a small business in 2017, why do so many small businesses choose the mobile phone talking head option? There are many reasons, but the main one is people are not sure video will work for them. They don’t mind having a punt with a mobile phone because it’s free. Then there are the following questions: How do I go about commissioning video. How much should I pay. What will the people who film me be like? What if I have a bad hair day? How do I know the film will be any good?
You can imagine for many it feels a lot less bother to just have a punt with a mobile phone. However, when you consider the powerful medium of video in today’s social media driven world, it might be worth considering a professional video. They cost a lot less than a website and a professional video could make you look good time after time. An amateur one could make you look amateur, time after time.
Simon Baylay (Director Reel Eyes Films CIC)